Tuesday, January 09, 2018
https://maplight.org/story/fecs-new-facebook-ruling-requires-ad-sharing-info-yet-gives-reformers-little-to-like/
A conservative marketing firm employed by billionaire libertarian brothers Charles and David Koch, i360, boasts of being able to target ads based on 1,800 individual data points -- including political measurements such as voter registration status, party affiliation, primary voting status, propensity to vote, potential to be a swing voter, and odds of being an undecided voter. The firm uses more personal information to target ads, including income, age, religion, marital status, economic stance, foreign issues positions, social beliefs and other opinions on issues that include guns, health care, immigration, education, and abortion.
So Kobach could have just asked Koch for his list.
I-360, which claims to collect voter information from all 50 states and from “top-tier providers” for lifestyle and consumer data, isn’t the only company harvesting and repurposing specific data; the advertising firm L2, and Catalist, a Washington-based firm that specializes in microtargeting for Democratic campaigns, have similar offerings.
A conservative marketing firm employed by billionaire libertarian brothers Charles and David Koch, i360, boasts of being able to target ads based on 1,800 individual data points -- including political measurements such as voter registration status, party affiliation, primary voting status, propensity to vote, potential to be a swing voter, and odds of being an undecided voter. The firm uses more personal information to target ads, including income, age, religion, marital status, economic stance, foreign issues positions, social beliefs and other opinions on issues that include guns, health care, immigration, education, and abortion.
So Kobach could have just asked Koch for his list.
I-360, which claims to collect voter information from all 50 states and from “top-tier providers” for lifestyle and consumer data, isn’t the only company harvesting and repurposing specific data; the advertising firm L2, and Catalist, a Washington-based firm that specializes in microtargeting for Democratic campaigns, have similar offerings.
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