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Thursday, March 31, 2016

One is gentle instructions, and another one is choice. For example, "Sally, put on your,”— have a nice, gentle tone of voice. Tone of voice dictates whether you're going to get compliance or not. "Sarah, put on the green coat or the red sweater. We're going to go out, okay?" Choice among humans increases the likelihood of compliance. And choice isn't important, it's the appearance of choice that's important. Having real choice is not the issue, humans don't feel too strongly about that, but having the feeling that you have a choice makes a difference.
This is from an article in the Atlantic about parenting, but it also speaks to the election - Trump or Clinton? Cruz or Bernie? Is it all just about the illusion of choice, to enhance compliance?

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